Ceramic coating is a wax that is harder than clearcoat and lasts 2 years. Your cars appearance and value will be maximized during your ownership.
Resists scratching, etching and maring (automatic car washes, towels, air particles)
Resists adhearance (dirt, pollen, bugs, etc. do not easily stick)
Resists chemicals (harsh deturgents, cleaners)
Protects clearcoat much better than waxes and sealants. (much harder than clearcoat)
Lasts much longer (2 years) than waxes and sealants (3-5 months)
Looks better than waxes and sealants
Easier to maintain (simply wash and dry and looks just waxed)
Your car is painted with a very thin color coat of paint. This color coat is protected by a factory clear coat. This factory clear coat of paint is soft and susceptible to damage from a lot of things like bugs, bird droppings, scratches from automatic car washes, chips from small rocks, chemicals, etc. Clearcoat damage hampers clarity and obstructs color coat view and makes your car paint look aged. Sometimes this can be corrected by polishing which is removing small amounts of clearcoat. However, this is difficult and time consuming. Plus, your car only has a certain amount of clearcoat. Waxes and sealants offer some temporary clearcoat gloss and protection. Ceramic coatings provide serious long-term paint protection. A ceramic coating is a thick coating much harder than your cars factory clearcoat. It serves as a sacrificial barier between the environment and your clearcoat. Bottom line is that in 2 years after the ceramic coating is applied the cars paint is much more likely to be in the same condition as the day the coating was applied. It is very much like keeping the car in the garage. Ceramic coating is very serious paint protection that keeps your car looking new and is easy to maintain.